A new meme coin launched by President-elect Donald Trump on Friday has a market capitalization of about $9 billion—after hitting a peak of over $15 billion early Sunday—marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

Donald Trump's newly created cryptocurrency soared on Monday to more than $10 billion in market value as he took office for his second term as U.S. president, drawing in billions in trading volume, while bitcoin's price hit a record high hours ahead of Trump's return to the White House.

TRUMP – reaches over $10 billion in market value on Monday as Trump begins his term as the 47th president. The cryptocurrency, $TRUMP, was launched to celebrate the ‘WIN’ in the presidential election,

As Trump is sworn back into office on Monday, $TRUMP topped the market cap, bringing along optimism for the cryptocurrency industry.

President-elect Donald Trump and incoming first lady Melania Trump have begun selling new cryptocurrencies. Named $TRUMP and $MELANIA, the projects are meme coins, a type of crypto whose value is

Donald Trump launched a multibillion-dollar meme coin just days before taking office and instantly saw his net worth balloon. But then, as the initial excitement passed, the value plunged and occasionally spiked again through the first roller-coaster hours of Trump’s second presidency.