Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

This year, it's all about the Galaxy S25 and S25 Ultra. However, will smart glasses be Samsung's "one more thing"?

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Ahead of Samsung's next Galaxy Unpacked, rumors abound about the Galaxy S25, Galaxy Ring 2, and Samsung XR and AR. Here's what we know so far.

S Pen woes? Shutter speed solutions? Ahead of our full review, here's what you need to know about the Galaxy S25 ultra

During the Galaxy Unpacked keynote presentation, Samsung officially showcased its next flagship smartphones with the Galaxy S25 series. This includes the Galaxy S25, S25 Plus, and S25 Ultra. It's not a surprise as we expect an improved set of features and upgrades like a more powerful processor for better performance,