David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

David Beckham bares all at 49 in racy BOSS underwear campaign - The footballer turned Boss ambassador joins the new wave of pin up celebrity male underwear models

David Beckham stepped out in London on Thursday night to launch his latest steamy BOSS campaign, with wife Victoria and kids Romeo, Cruz and Harper all in attendance

"I once said that my body wear modeling days had come to an end," Beckham explains before opening up on why he decided to strip down and show off his still-stellar physique for a Boss campaign.

Victoria Beckham is giving the people what they want! The fashion designer, 50, is gushing over his husband David Beckham’s new underwear campaign for Boss on Instagram. "My boss🖤😉," she cheekily wrote while sharing a close-up photo of Beckham wearing nothing but a pair of form-fitting black briefs.

David Beckham celebrated the launch event of the Boss One Bodywear collection with wife Victoria Beckham and kids.On Thursday, the football icon announced the launch of underwear collection and posted pictures from the special event.

David Beckham was supported by his wife Victoria and their children, Romeo, Cruz and Harper at the launch of his latest David Beckham x BOSS One campaign in London