From the rising importance of real-time data to evolving retail media strategies, the discussion highlights actionable ways ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands ...

Final Fantasy 7 Rebirth was a major hit last year on PS5, and it's continuing that trend with its PC port, as one analyst ...

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.

Among flavor additions, Dr Pepper Blackberry launched today, with more coming from 7UP and Bai brands later this month.

Global toy sales stabilized in 2024 with a decline by 0.6% in 2024. The report comes from report by Circana, the leading ...

Circana named The LEGO Group, The Pokemon Company International, and Mattel among the top global toy companies of 2024. The ...

Canadian shoppers are redefining value amidst persistent economic pressures. Circana’s latest Consumer Outlook Report reveals ...

The convenience store segment faced economic challenges in 2024 with shifting consumer preferences, consolidation, inflation ...

The market research firm found that when it comes to the most purchased food for the Super Bowl, consumers buy: Chips, dips ...

The economic benefits of second-user devices are clear. They enable consumers to access premium technology at a fraction of ...

The Entertainment Software Association warned that tariffs enacted by the Trump administration on video game products could ...