Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

TikTok is obsessed with Tesco’s new birthday cake sandwich after this summer has created a supermarket competition for the ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

Tesco have invented the Birthday Cake Sandwich, loaded with jam, sweet icing and colourful hundreds and thousands. It's a ...

M&S owns the trademark for Colin the Caterpillar, a chocolate swiss-roll style cake that is iconic for its chocolate coating, ...

Tesco has released a limited edition “birthday cake sandwich”. It’s made with cream cheese and strawberry jam and can be ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...