The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Sony and Honda's joint-venture electric sedan made its debut during CES 2020.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV,

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,

J apanese electronics brand Sony is officially getting into the car business. In a partnership with Honda that will be dubbed Sony Honda Mobility (SHM), the two companies will pro

The Afeela 1, the first electric car from Sony in partnership with Honda, will be launched in 2027. Starting at $89,900, the entry-level model, called Origin, will feature 19-inch wheels and only one available color: Core Black.